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The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party
16 references·2 citing·44 second hop
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(1980)Advertising Value and Advertising on the Web (1996)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)A New Product Growth for Model Consumer Durables (1969)Evolving to a New Dominant Logic for Marketing (2003)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Impact of New Media on Customer Relationships (2010)Consumer engagement in online brand communities: a social media perspective (2015)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The totalitarian ego: Fabrication and revision of personal history. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2017Communication And Persuasion2,240 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
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  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 2002The Uses-and-Gratifications Perspective of Media Effects882 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited

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  • 1980Better Liked than Right462 cited
  • 2011Following the Fashionable Friend: The Power of Social Media409 cited
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    • 2021Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines102 cited
    • 2020Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness8 cited