Print Advertising Context Effects

Unknown author

10 citations0/0 files storedJournal of Promotion Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

An expanded view of the advertisement credibility construct will offer a more complete representation of the factors that contribute to credibility and its outcomes. Based on recent proposed revisions to the advertising communication process model, a revised model of advertisement credibility is offered. A test of a portion of the model supports the inclusion of media credibility as a dimension of advertisement credibility and as an influence on attitude toward the ad, on attitude toward the brand, and on purchase intentions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1981Designing Research for Application 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase 1978Current issues and research in advertising 1955The Process and Effects of Mass Communication 1969Dimensions for Evaluating the Acceptability of Message Sources

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.