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Print Advertising Context Effects
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Print Advertising Context Effects (2001)Print Advertising Context EffectsCorporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)Corporate Credibility’s Role …Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising (1996)Exploring the Construct of Or…A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient (1994)A Revised Communication Model…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Comparative Advertising Effec…The Mediating Role of Attitude toward the Ad: Some Additional Evidence (1990)The Mediating Role of Attitud…Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective (1990)Source Expertise, Time of Sou…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Designing Research for Application (1981)Designing Research for Applic…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…Current issues and research in advertising (1978)Current issues and research i…Dimensions for Evaluating the Acceptability of Message Sources (1969)Dimensions for Evaluating the…Factors of source credibility (1968)Factors of source credibilityThe Process and Effects of Mass Communication (1955)The Process and Effects of Ma…Reliance, Media Exposure and Credibility (2021)Reliance, Media Exposure and …Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)The Persuasive Effect of Source Credibility: A Situational Analysis (1978)Attitudes And Attitude Change (1987)Prior knowledge, credibility and information search (2004)Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)The Handbook of Social Psychology (1969)Principles of Marketing (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Advertising Value and Advertising on the Web (1996)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Measurement and Effects of Attention to Media News (1986)Conceptualizing sources in online news (2001)The End of Mass Communication? (2001)Goodwill: A reexamination of the construct and its measurement (1999)The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information (2007)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1981Designing Research for Application1,805 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1978Current issues and research in advertising940 cited
  • 1955The Process and Effects of Mass Communication825 cited
  • 1969Dimensions for Evaluating the Acceptability of Message Sources752 cited
  • 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad708 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited
  • 1990The Mediating Role of Attitude toward the Ad: Some Additional Evidence394 cited
  • 1968Factors of source credibility303 cited
  • 1996Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising280 cited
  • 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

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270 cited
  • 1994A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient226 cited
  • 1990Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective202 cited
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    • 2021Reliance, Media Exposure and Credibility6 cited