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SMEs marketing skills challenges in South Africa
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  • 2022The Relationship between the Integration of CSR and Sustainable Business Performance: Perceptions of SMEs in the South African Construction Industry55 cited
  • 2016The use of traditional marketing tools by SMEs in an emerging economy: a South African perspective51 cited
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  • 2020Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda

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27 cited
  • 2016Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges25 cited
  • 2013Challenges facing rural entrepreneurship in selected areas in South Africa24 cited
  • 2014Factors Influencing the Financing of Business Start-ups by Commercial Banks in South Africa24 cited