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Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches
15 references·8 citing·33 second hop
Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches (1991)Strategies for Establishing an Effective …A Rhetoric of Motives (2017)A Rhetoric of MotivesThe Sociolinguistics of Language (1991)The Sociolinguistics of Langu…Classical Rhetoric for the Modern Student (1991)Classical Rhetoric for the Mo…Invention as a Social Act (1987)Invention as a Social ActThe Figures of Speech, Ethos, and Aristotle: Notes Toward a Rhetoric of Business Communication (1985)The Figures of Speech, Ethos,…Language style as audience design (1984)Language style as audience de…Communicator style : theory, applications, and measures (1983)Communicator style : theory, …Ethos and credibility: The construct and its measurement after three decades (1981)Ethos and credibility: The co…Universals in language usage: Politeness phenomena (1978)Universals in language usage:…Technology as a form of consciousness: A study of contemporary ethos (1978)Technology as a form of consc…The attraction paradigm (1972)The attraction paradigmLanguage in context (1972)Language in contextThe New Rhetoric: A Treatise on Argumentation (1971)The New Rhetoric: A Treatise …Rhetoric: Discovery and Change (1971)Rhetoric: Discovery and ChangeInteraction Ritual: Essays on Face-to-Face Behavior. (1968)Interaction Ritual: Essays on…Carillion's strategic choices and the boardroom's strategies of persuasive appeals: ethos, logos and pathos (2022)Carillion's strategic choices…The language of profit warnings: a case of denial, defiance, desperation and defeat (2021)The language of profit warnin…Elevator Pitch Assessment Model: A Systematization of Dimensions in Technology Entrepreneurship Presentations (2021)Elevator Pitch Assessment Mod…Logos, ethos, pathos and the marketing of higher education (2019)Logos, ethos, pathos and the …Developing a GRI-G4-based persuasive communication framework for sustainability reporting (SR) (2017)Developing a GRI-G4-based per…Communicating Corporate Ethos on the Web: The Self-Presentation of PR Agencies (2010)Communicating Corporate Ethos…Peer versus Self Assessment of Oral Business Presentation Performance (2001)Peer versus Self Assessment o…“May I have your attention?”;: Exordial techniques in informative oral presentations (1998)“May I have your attention?”;…Scales for the measurement of ethos (1966)Interpersonal Deception Theory (1996)Attitudes to Language (2010)An Integrated Approach to Communication Theory and Research (2014)An Introduction to Rhetorical Communication (2015)A simplest systematics for the organization of turn-taking for conversation (1974)A simplest systematics for the organization of turn-taking for conversation (1974)Forms of talk (1981)Language and Identity (2005)Style: Language Variation and Identity (2007)Code-switching (2009)The Argumentative Turn in Policy Analysis and Planning (1993)Rhetoric of Economics (1998)Why do humans reason? Arguments for an argumentative theory (2011)Poetics and Performances as Critical Perspectives on Language and Social Life (1990)Commensuration as a Social Process (1998)The Balanced Scorecard: what is the score? A rhetorical analysis of the Balanced Scorecard (2003)Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Racism and the Press (2015)Ambiguity as strategy in organizational communication (1984)Politeness Theory and Relational Work (2005)Language and woman's place (1973)Language and Gender (2003)Language and Gender (2013)The Buckeye corpus of conversational speech: labeling conventions and a test of transcriber reliability (2004)Linguistically Responsive Teacher Education (2008)Preparing Linguistically Responsive Teachers: Laying the Foundation in Preservice Teacher Education (2013)A Theory of Structure: Duality, Agency, and Transformation (1992)Manifesto for a Relational Sociology (1997)The mobile connection: the cell phone's impact on society (2004)Adult attachment, working models, and relationship quality in dating couples. (1990)Inclusion of Other in the Self Scale and the structure of interpersonal closeness. (1992)INTERGROUP CONTACT THEORY (1998)
this work references cited by second hop

References

  • 1968Interaction Ritual: Essays on Face-to-Face Behavior.7,499 cited
  • 1972The attraction paradigm4,369 cited
  • 1971The New Rhetoric: A Treatise on Argumentation3,349 cited
  • 1984Language style as audience design3,004 cited
  • 1978Universals in language usage: Politeness phenomena2,742 cited
  • 2017A Rhetoric of Motives2,061 cited
  • 1991The Sociolinguistics of Language743 cited
  • 1991Classical Rhetoric for the Modern Student631 cited
  • 1981Ethos and credibility: The construct and its measurement after three decades569 cited
  • 1972Language in context390 cited
  • 1987Invention as a Social Act369 cited
  • 1971Rhetoric: Discovery and Change272 cited
  • 1983Communicator style : theory, applications, and measures213 cited
  • 1985The Figures of Speech, Ethos, and Aristotle: Notes Toward a Rhetoric of Business Communication52 cited
  • 1978Technology as a form of consciousness: A study of contemporary ethos51 cited

Cited by

  • 2001Peer versus Self Assessment of Oral Business Presentation Performance

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101 cited
  • 2017Developing a GRI-G4-based persuasive communication framework for sustainability reporting (SR)45 cited
  • 1998“May I have your attention?”;: Exordial techniques in informative oral presentations33 cited
  • 2019Logos, ethos, pathos and the marketing of higher education22 cited
  • 2022Carillion's strategic choices and the boardroom's strategies of persuasive appeals: ethos, logos and pathos22 cited
  • 2010Communicating Corporate Ethos on the Web: The Self-Presentation of PR Agencies19 cited
  • 2021The language of profit warnings: a case of denial, defiance, desperation and defeat19 cited
  • 2021Elevator Pitch Assessment Model: A Systematization of Dimensions in Technology Entrepreneurship Presentations14 cited