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Marketing to Heterogeneous Black Consumers
5 references·0 citing·18 second hop
Marketing to Heterogeneous Black Consumers (1974)Marketing to Heterogeneous Black ConsumersThe Appeal of Buying Black (1972)The Appeal of Buying BlackAdvertising and the Black Community (1970)Advertising and the Black Com…Effects of Group Influences on Consumer Brand Preferences (1966)Effects of Group Influences o…Future time perspective, optimism, and academic achievement. (1958)Future time perspective, opti…Time orientation and social class. (1952)Time orientation and social c…Time perspective and morale. (1942)Future time perspective and the preference for delayed reward. (1968)A longitudinal study of adolescents' future orientation (time perspective) (1979)Cultural variations on optimistic and pessimistic bias for self versus a sibling: Is there evidence for self-enhancement in the West and for self-criticism in the East when the referent group is specified? (2003)A Probabilistic Analysis of Shopping Center Trade Areas (1963)The Theory of Buyer Behavior (1971)Confined Shopping Behavior among Low Income Consumers: An Empirical Test (1978)Black Ethnicity and Innovative Communication (1980)The Assignment of Numbers to Rank Order Categories (2017)I need the hook-up: the impact of shared race and ethnic identity on the expectations of service quality (2020)Social Behavior: Its Elementary Forms (1963)The Importance of Halo Effects in Multi-Attribute Attitude Models (1976)Word‐of‐mouth communication in the service marketplace (1999)Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? (2016)Time orientation in delinquents. (1955)The Dimensions of Future Time Perspective, an Experimental Analysis (1961)The Problem of Time in Sociology (1992)There Are More Blacks in TV Commercials (1977)
this work references cited by second hop

References

  • 1952Time orientation and social class.214 cited
  • 1966Effects of Group Influences on Consumer Brand Preferences148 cited
  • 1958Future time perspective, optimism, and academic achievement.124 cited
  • 1972The Appeal of Buying Black20 cited
  • 1970Advertising and the Black Community19 cited

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