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There Are More Blacks in TV Commercials · Study

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ArticleThere Are More Blacks in TV Commercials

Ronald F. Bush1977

Article1977

There Are More Blacks in TV Commercials

Ronald F. Bush · Joseph F. Hair

19 citations·0/0 files stored·Journal of Advertising Research

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Media, Gender, and Advertising Marketing and Advertising Strategies Cultural Identity and Representation

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1969The Negro and American Advertising, 1946-1965 1972Advertising in Black and White 1974White Consumer Sales Response to Black Models 1971The Use of Black Models in Advertising 1970Advertising and the Black Community

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Details

Year1977

Typearticle

Published1977-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations19

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1080/00218499.1977.12518911

openalex_workW560721688

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