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Ronald F. Bush

17 works· latest 2013· 3 institutionscluster: provisional

h-index15

i1016

Citations1,837

Works here17

Most cited in this library

Marketing Research1995 · 447 citations
Consumer “accomplices” in product counterfeiting: a demand side investigation1993 · 378 citations
Marketing Research: Online Research Applications2003 · 145 citations
Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave1978 · 143 citations
Remedies for product counterfeiting1989 · 134 citations

Works

17 shown

The Relationship of Tenure and Age to Role Clarity and Its Consequences in the Industrial Salesforce

Journal of Personal Selling and Sales Management·2013·2 authors

23citations

Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs

Journal of Marketing Education·2010·3 authors

11citations

Basic Marketing Research: Using Microsoft Excel Data Analysis

·2004·2 authors

31citations

Marketing Research: Online Research Applications

·2003·2 authors·book

145citations

Marketing Research

·1995·2 authors·book

447citations

Consumer “accomplices” in product counterfeiting: a demand side investigation

Journal of Consumer Marketing·1993·2 authors

378citations

Remedies for product counterfeiting

Business Horizons·1989·2 authors

Marketing theory, philosophy of science perspectives

American Marketing Association eBooks·1982·2 authors·book

132citations

Consumers’ Level of Prejudice and Response to Black Models in Advertisements

Journal of Marketing Research·1979·3 authors

70citations

Consumers' Level of Prejudice and Response to Black Models in Advertisements

Journal of Marketing Research·1979·3 authors

46citations

There Are More Blacks in TV Commercials

Journal of Advertising Research·1977·2 authors

19citations

The Self-Image/Store Image Matching Process: An Empirical Test

The Journal of Business·1977·2 authors

88citations

Employee theft: Views from two sides

Business Horizons·1976·3 authors

7citations

White and Black Consumer Sales Response to Black Models

Journal of Marketing Research·1976·3 authors

52citations

White Consumer Sales Response to Black Models

Journal of Marketing·1974·3 authors

44citations