Article1979

Consumers' Level of Prejudice and Response to Black Models in Advertisements

Ronald F. Bush · Joseph F. Hair · Paul J. Solomon

46 citations0/0 files storedJournal of Marketing Research

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Media, Gender, and Advertising Social and Intergroup Psychology Consumer Behavior in Brand Consumption and Identification

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Ronald F. Bush, Joseph F. Hair, Jr., Paul J. Solomon, Consumers' Level of Prejudice and Response to Black Models in Advertisements, Journal of Marketing Research, Vol. 16, No. 3 (Aug., 1979), pp. 341-345

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