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Cited by

• 1989Viewers' processing of Actor's race and message claims in advertising stimuli154 cited
• 1999The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study27 cited
• 2016The Effects of Model Size and Race on Chinese Consumers’ Reactions: A Social Comparison Perspective25 cited
• 1995Effects of Television Advertising On African American Teenagers24 cited
• 2002Model's Race: A Peripheral Cue in Advertising Messages?23 cited
• 1995A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertising19 cited
• 2000The Influence of Spokesperson's Race in Relation to Accents Used in Television Commercials18 cited
• 2010It's Not Black and White: Advertising and Race in Cultural Context17 cited
• 2008Exploring the influence of media exposure and cultural values on Korean immigrants’ advertising evaluations17 cited
• 1988The Influence of Model Age or Older Consumers' Reactions to Print Advertising16 cited
• 1991How are blacks portrayed in business ads?14 cited
• 1997The communicative effectiveness of ethnically oriented advertising12 cited
• 1996Integrate Ethnic Diversity into Marketing Education9 cited
• 2016The role of a model’s race in influencing Chinese consumers’ product perception