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How are blacks portrayed in business ads? · Study

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ArticleHow are blacks portrayed in business ads?

Thomas H. Stevenson1991

Article1991

How are blacks portrayed in business ads?

Thomas H. Stevenson

14 citations·0/0 files stored·Industrial Marketing Management

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Media, Gender, and Advertising Marketing and Advertising Strategies American History and Culture

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References

1977Content Analysis in Consumer Research 2008Industrial Marketing Management 1989An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations 1969The Negro and American Advertising, 1946-1965 1984The Portrayal of Blacks in Magazine Advertisements: 1950-1982 19871987 AMA educators' proceedings 1979Consumers’ Level of Prejudice and Response to Black Models in Advertisements 1969Changes in Stereotyping of Negroes and Whites in Magazine Advertisements

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1999The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Studyarticle · 8 shared references 1995A Comparison of the Portrayal and Frequency of Hispanics and Whites in English Language Television Advertisingarticle · 8 shared references 2011Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?article · 7 shared references 2007A Six-Decade Study of the Portrayal of African Americans in Business Print Media: Trailing, Mirroring, or Shaping Social Change?article · 6 shared references 2010The use of Sport Celebrities in Advertising: A Replication and Extensionarticle · 4 shared references 1989Viewers' processing of Actor's race and message claims in advertising stimuliarticle · 3 shared references

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Year1991

Typearticle

Published1991-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations14

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1016/0019-8501(91)90017-a

openalex_workW2008417622

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