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ArticleModel's Race: A Peripheral Cue in Advertising Messages?

Tommy E. Whittler2002

Article2002

Model's Race: A Peripheral Cue in Advertising Messages?

Tommy E. Whittler · Joan Scattone Spira

23 citations·0/0 files stored·Journal of Consumer Psychology

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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References

1986The Elaboration Likelihood Model of Persuasion 1994Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1986Communication and Persuasion 1987The heuristic model of persuasion.1998Attitude change: Multiple roles for persuasion variables.1983Effects of need for cognition on message evaluation, recall, and persuasion.1989Viewers' processing of Actor's race and message claims in advertising stimuli

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2013The Psychology Underlying Media-Based Persuasion 2020The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services 2020Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce 2012Resisting immigrant myths: everyday consumer practices of Asian immigrants in America 2012The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers

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1989Viewers' processing of Actor's race and message claims in advertising stimuliarticle · 7 shared references 2002Model's Race: A Peripheral Cue in Advertising Messages?article · 7 shared references 2002Persuasive Storytelling by Hate Groups Onlinearticle · 6 shared references 2015Psychologische Modelle der Werbewirkungchapter · 6 shared references 1987Source and message factors in persuasion: A reply to stiff's critique of the elaboration likelihood modelarticle · 5 shared references 2014Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of changearticle · 5 shared references

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Year2002

Typearticle

Published2002-10-01

VenueJournal of Consumer Psychology

ISSN-L1057-7408

Languageen

Citations23

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1207/s15327663jcp1204_02

openalex_workW4243184709

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