Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Model's Race: A Peripheral Cue in Advertising Messages?

14 references·5 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1986The Elaboration Likelihood Model of Persuasion8,811 cited
1994Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.7,299 cited
1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
1986Communication and Persuasion5,214 cited
1987The heuristic model of persuasion.1,263 cited
1998Attitude change: Multiple roles for persuasion variables.1,003 cited
1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
1989Viewers' processing of Actor's race and message claims in advertising stimuli154 cited
1989Hispanics and Blacks in Television Commercials131 cited
1972Advertising in Black and White88 cited
1976White and Black Consumer Sales Response to Black Models52 cited
1969The Dilemma of "Integrated" Advertising50 cited
1979Consumers' Level of Prejudice and Response to Black Models in Advertisements46 cited
1974Effects of different levels of integration on advertising preference and intention to purchase.37 cited

Cited by

2013The Psychology Underlying Media-Based Persuasion

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

16 cited

2020The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services14 cited

2020Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce12 cited

2012Resisting immigrant myths: everyday consumer practices of Asian immigrants in America12 cited

2012The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers8 cited