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Marketing theory, philosophy of science perspectives · Study

BookMarketing theory, philosophy of science perspectives

Ronald F. Bush1982

Book1982

Marketing theory, philosophy of science perspectives

Ronald F. Bush · Shelby D. Hunt

132 citations·0/0 files stored·American Marketing Association eBooks

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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2002Marketing: a critical realist approach 1992Attachment to Possessions 1992For Reason and Realism in Marketing 1993Objectivity in Marketing Theory and Research 1995Good Empirical Generalizations 2006The ordering of marketing theory: the influence of McCarthyism and the Cold War 1991Investigating the Relationship between Marketing and Overall Satisfaction with Life in a Developing Country 1993A Taxonomy of Leisure Purchase Decision Paradigms Based on Level of Involvement

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Year1982

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Published1982-01-01

VenueAmerican Marketing Association eBooks

Languageen

Citations132

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ShelfBusiness Strategies and Management Research

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openalex_workW582321813

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