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Marketing theory, philosophy of science perspectives
0 references·16 citing·56 second hopsampled
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  • 2002Marketing: a critical realist approach213 cited
  • 1992Attachment to Possessions176 cited
  • 1992For Reason and Realism in Marketing119 cited
  • 1993Objectivity in Marketing Theory and Research116 cited
  • 1995Good Empirical Generalizations111 cited
  • 2006The ordering of marketing theory: the influence of McCarthyism and the Cold War108 cited
  • 1991Investigating the Relationship between Marketing and Overall Satisfaction with Life in a Developing Country90 cited
  • 1993A Taxonomy of Leisure Purchase Decision Paradigms Based on Level of Involvement77 cited
  • 1985Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction65 cited
  • 2005Integrating e-commerce into existing export marketing theories: A contingency model63 cited
  • 1995Export stimulation59 cited
  • 2017Anticipated Consumer Guilt51 cited
  • 2020For re-institutionalizing the marketing discipline in Era V49 cited
  • 1988Determinants of Innovative Durables Adoption49 cited
  • 2007Cultura e consumo: uma explicação teórica da estrutura e do movimento do significado cultural dos bens de consumo

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47 cited
  • 2022The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal45 cited