Approach/avoidance motivation, message framing and skin cancer prevention: A test of the congruency hypothesis

David Hevey

20 citations0/0 files storedJournal of Health Psychology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Behavioral Health and Interventions Decision-Making and Behavioral Economics Media Influence and Health

Abstract

The congruency hypothesis posits that approach-orientated individuals are persuaded to engage in prevention behaviours by positively framed messages; conversely, negatively framed messages are more persuasive in encouraging those who are avoidance-orientated. A 2 (frame: loss vs gain) × 2 (motivation: avoidance vs approach) design examined the effects of skin cancer information on sun-protective intentions and free sunscreen sample requests among 533 young adults. Gain-framed messages had the strongest effect on sun-protective intentions for approach-oriented individuals, whereas loss-framed messages had the strongest effect on avoidance-oriented individuals. Message framing effects on precautionary sun behaviour intentions were moderated by motivational differences.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

1981The Framing of Decisions and the Psychology of Choice 1994Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.2007Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition 1997Shaping perceptions to motivate healthy behavior: The role of message framing.2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.2002Approach-avoidance motivation in personality: Approach and avoidance temperaments and goals.1997Beyond Bipolar Conceptualizations and Measures: The Case of Attitudes and Evaluative Space 2011Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review

Cited by

2017Designing Skin Cancer Prevention Messages: Should We Emphasize Gains or Losses? Message Framing, Risk Type, and Prior Experience 2014Predicting the sun-protective decisions of young female Australian beachgoers 2021Fiatal felnőttek egészségcéljainak vizsgálata: A cél megközelítő-elkerülő orientációjának személyes kontextusa és a célokhoz társuló szubjektív tapasztalatok

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.