Reputation-Oriented Trustworthy Computing in E-Commerce Environments

Yan Wang · Kwei-Jay Lin

94 citations0/0 files storedIEEE Internet Computing

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Abstract

The reputation-oriented trust issue is critical to e-commerce applications and has drawn much attention from both industry and the research community. Existing e-commerce systems have introduced trust management mechanisms that provide some rating information to customers. However, more comprehensive mechanisms should be provided to more precisely depict the trust level of sellers on potential transactions, and the relationship between interacting entities. Here, the authors review the reputation-based trust evaluation mechanisms in literature and outline some trust issues that are particularly important in e-commerce environments.

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References

2003The Eigentrust algorithm for reputation management in P2P networks 2004PeerTrust: Supporting Reputation-Based Trust for Peer-to-Peer Electronic Communities 1994Formalising Trust as a Computational Concept 2003The Eigentrust algorithm for reputation management in P2P networks 2006An integrated trust and reputation model for open multi-agent systems 2002A reputation-based approach for choosing reliable resources in peer-to-peer networks 2000Trust management through reputation mechanisms 2004Developing trust in large-scale peer-to-peer systems

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