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ArticleBeyond technology acceptance: Brand relationships and online brand experience

Anna Morgan‐Thomas2011

Article2011

Beyond technology acceptance: Brand relationships and online brand experience

Anna Morgan‐Thomas · Cleopatra A. Veloutsou

541 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1979A Paradigm for Developing Better Measures of Marketing Constructs 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1999The Role of Emotions in Marketing

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Year2011

Typearticle

Published2011-08-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations541

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2011.07.019

openalex_workW2160709242

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