The Use of Online Strategies and Social Media for Research Dissemination in Education

Abstract

Alongside a growing interest in knowledge mobilization (trying to increase the connection between research, policy and practice) there has been a transformation of how knowledge is produced, accessed and disseminated in light of the internet and social media strategies. Few studies have explored the use of social media for research dissemination. This paper explores the online strategies used by 44 research brokering organizations (RBOs) in education across Canada. It is organized in four parts. The first provides a literature review of the terminology associated with Web 2.0 and social media as well as outlines the sparse empirical work that exists. The second presents empirical findings of online practices of 44 RBOs. The third section reports on the frequency of social media activity of RBOs as well as the nature of posts in order to ascertain whether or not research is actually being disseminated through these mechanisms. The final section discusses the implications of social media for research dissemination. Overall, use of additional online strategies by RBOs (other than websites) remains modest. Many of the strategies used are passive and do not allow two-way communication. Thirty percent of RBOs use social media; however, this usage in not pervasive and Facebook and Twitter networks are small. Other mechanisms to encourage active participation will be required alongside Web 2.0 and social media tools, if these strategies are to become robust avenues for knowledge mobilization and research dissemination.

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