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The expectancy‐value muddle in the theory of planned behaviour — and some proposed solutions
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  • 2003Testing attitude-behaviour theories using non-experimental data: An examination of some hidden assumptions58 cited
  • 2018Social marketing theory measurement precision: a theory of planned behaviour illustration49 cited
  • 2019Exploring children’s school travel, psychological well-being, and travel-related attitudes: Evidence from primary and secondary school children in Vienna, Austria43 cited
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  • 2010Theory of planned behaviour cognitions do not predict self‐reported or objective physical activity levels or change in the ProActive trial40 cited
  • 2005Variation in the psychosocial determinants of the intention to prescribe hormone therapy prior to the release of the Women's Health Initiative trial: a survey of general practitioners and gynaecologists in France and Quebec36 cited
  • 2015On the development, evaluation and evolution of health behaviour theory35 cited
  • 2020Untangling the Theory of Planned Behavior's auxiliary assumptions and theoretical assumptions: Implications for predictive and intervention studies

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31 cited
  • 2012Identifying Beliefs and Cognitions Underpinning Commuters' Travel Mode Choices31 cited
  • 2011Resolving the theory of planned behaviour's ‘expectancy-value muddle’ using dimensional salience28 cited
  • 2008Comparing solutions to the expectancy‐value muddle in the theory of planned behaviour17 cited
  • 2013Attitudinal Approaches to Health Behavior: Integrating Expectancy‐Value and Automaticity Accounts16 cited