References

• 1997Dimensions of Brand Personality5,056 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1991Managing Brand Equity3,818 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2001The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport1,079 cited
• 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
• 1998An International Review of Sponsorship Research710 cited
• 2002Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport511 cited
• 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
• 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
• 1998Sports Marketing: A Strategic Perspective449 cited
• 2001Building Service Brands via Social Identity: Lessons from the Sports Marketplace447 cited
• 2000Observations: Building Brand Equity by Managing the Brand’s Relationships365 cited
• 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
• 1998