Innovation in Marketing Channels

Fabio Musso

40 citations0/0 files storedSymphonya Emerging Issues in Management

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Supply Chain and Inventory Management Marketing and Advertising Strategies Quality and Supply Management

Abstract

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues. In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.

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References

2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers 2007Past, present and future of mobile payments research: A literature review 1958Marketing Behavior and Executive Action 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live 2004Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets 2007E-fulfillment and multi-channel distribution – A review 1995Do you want to keep your customers forever?2009Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice

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2017Digital channels for building collaborative consumption communities 2017Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing 2018From retail innovation and image to loyalty: moderating effects of product type 2021Optimal Channel Strategy for a Fresh Produce E-Commerce Supply Chain 2019Effects of value and innovation on brand equity in retailing

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