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Innovation in Marketing Channels

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References

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2001Get the right mix of bricks & clicks.268 cited

1960The Wheel of Retailing258 cited

Cited by

2017Digital channels for building collaborative consumption communities35 cited
2017Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing33 cited
2018From retail innovation and image to loyalty: moderating effects of product type33 cited
2021Optimal Channel Strategy for a Fresh Produce E-Commerce Supply Chain30 cited
2019Effects of value and innovation on brand equity in retailing24 cited
2021The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing23 cited
2008Current issues in retailing: Relationships and emerging opportunities21 cited
2021Omnichannelling and the Predominance of Big Retailers in the post-Covid Era16 cited
2021Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction13 cited
2014Retail Innovativeness13 cited
2019Global Retailers, Market-Driven Management and Innovation9 cited
2020Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution9 cited