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Communication in international business-to-business marketing channels · Study

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ArticleCommunication in international business-to-business marketing channels

Bert Rosenbloom2003

Article2003

Communication in international business-to-business marketing channels

Bert Rosenbloom · Trina L. Larsen

101 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Language, Communication, and Linguistic Studies

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References

1993Cultures and Organizations: Software of the Mind.2018Culture's Consequences 1990Communication Strategies in Marketing Channels: A Theoretical Perspective 2004Understanding Cultural Differences 1987Handbook of Organizational Communication: An Interdisciplinary Perspective 1990Understanding cultural differences 2001E-hubs: the new B2B (business-to-business) marketplaces.1980Understanding Intercultural Communication

Cited by

2011Empirical test of the trust–performance link in an international alliances context 2011Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept 2010On importer trust and commitment: a comparative study of two developing countries 2004Future Themes in Sales and Sales Management: Complexity, Collaboration, and Accountability 2007Performance implications of distributor effectiveness, trust, and culture in import channels of distribution 2012

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Year2003

Typearticle

Published2003-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations101

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0019-8501(01)00202-4

openalex_workW2161409433

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Determinants of Joint Action in International Channels of Distribution: The Moderating Role of Psychic Distance

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