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Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing
5 references·0 citing·22 second hop
Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing (2011)Gifts-Upon-Entry and Appreciatory Comment…Consumer responses to gift receipt in business-to-consumer contexts (2005)Consumer responses to gift re…Secrets of customer relationship management : it's all about how you make them feel (2001)Secrets of customer relations…Exploring the Effectiveness of Business Gifts: Replication and Extension (2000)Exploring the Effectiveness o…Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment (1992)Exploring the Effectiveness o…The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context (1990)The Effect of a Gift-Upon-Ent…The Norm of Reciprocity: A Preliminary Statement (1960)The Social Psychology of the Gift (1967)Gift Giving in Anthropological Perspective (1983)The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision (2013)Effects of a favor and liking on compliance (1971)Essentials of Behavioral Research: Methods and Data Analysis (1984)Influence : science and practice (1985)Promoting business with corporate gifts – major issues and empirical evidence (2006)After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight (2020)Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity (2020)A Theory of Psychological Reactance (1968)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)It's Not what you Get but when you Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank (2011)The dark side of trust: When trust becomes a ‘poisoned chalice’ (2013)Advance selling with freebies and limited production capacity (2016)Experimental and Quasi-Experimental Designs for Research (1963)Reciprocal concessions procedure for inducing compliance: The door-in-the-face technique. (1975)Marketing relationnel: la carte d'anniversaire revisitée (2003)How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms (2016)Shopping motivations on Internet: A study based on utilitarian and hedonic value (2007)Customer Equity Drivers and Future Sales (2008)Customer experience management: a critical review of an emerging idea (2010)
this work references cited by second hop

References

  • 2001Secrets of customer relationship management : it's all about how you make them feel153 cited
  • 2005Consumer responses to gift receipt in business-to-consumer contexts84 cited
  • 2000Exploring the Effectiveness of Business Gifts: Replication and Extension47 cited
  • 1992Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment35 cited
  • 1990The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context18 cited

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