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Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment · Study

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ArticleExploring the Effectiveness of Business Gifts: A Controlled Field Experiment

Richard F. Beltramini1992

Article1992

Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment

Richard F. Beltramini

35 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1963Experimental and Quasi-Experimental Designs for Research 1985Influence : science and practice 1975Reciprocal concessions procedure for inducing compliance: The door-in-the-face technique.1968Some determinants of gratitude.1971Effects of a favor and liking on compliance 1968Reciprocity and credit building in a laboratory dyad.1975Obligation, donor resources, and reactions to aid in three cultures.1980A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

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2020After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight 2003Marketing relationnel: la carte d'anniversaire revisitée 2016How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms 2018Intentions-Based Reciprocity to Monetary and Non-Monetary Gifts 2011Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing

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Details

Year1992

Typearticle

Published1992-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations35

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/bf02723479

openalex_workW4232897486

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