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Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment

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References

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2018Intentions-Based Reciprocity to Monetary and Non-Monetary Gifts19 cited
2011Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing14 cited
2020“Touching” services: tangible objects create an emotional connection to services even before their first use12 cited

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2021

Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands

8 cited

2020Why Cheap, Low-Quality Giveaways Are Bad for Brands6 cited

2023Do consumers appreciate promotional gifts?6 cited