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The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy

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393 cited

2001The hunting handicap: costly signaling in human foraging strategies376 cited

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2020Makeup usage in women as a tactic to attract mates and compete with rivals78 cited
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2016Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective23 cited
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2025The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness13 cited
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