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City branding: An effective assertion of identity or a transitory marketing trick?

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
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1998Corporate Identity and the Advent of Corporate Marketing557 cited
2003The six conventions of corporate branding456 cited
1990Selling the City: Marketing Approaches in Public Sector Urban Planning447 cited
2002Managing the Multiple Identities of the Corporation388 cited

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2010Creating Cross‐Border Destinations: Interreg Programmes and Regionalisation in the Baltic Sea Area

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