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ArticleCity branding: An effective assertion of identity or a transitory marketing trick?

Mihalis Kavaratzis2006

Article2006

City branding: An effective assertion of identity or a transitory marketing trick?

Mihalis Kavaratzis · G.J. Ashworth

431 citations·0/0 files stored·Place Branding

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Diverse Aspects of Tourism Research Urban Development and Cultural Heritage Business, Innovation, and Economy

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 1997Corporate identity: the concept, its measurement and management 1998Corporate Identity and the Advent of Corporate Marketing 2003The six conventions of corporate branding 1990Selling the City: Marketing Approaches in Public Sector Urban Planning 2002Managing the Multiple Identities of the Corporation

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2017Toward a typology of government social media communication: Democratic goals, symbolic acts and self-presentation 2011Unfolding and configuring two decades of research and publications on place marketing and place branding 2020The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 2014Understanding cities through city brands: City branding as a social and semantic network 2015Synthesis of City Branding Literature (1988–2014) as a Research Domain 2011A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature

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Year2006

Typearticle

Published2006-07-01

VenuePlace Branding

ISSN-L1744-0696

Languageen

Citations431

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/palgrave.pb.5990056

openalex_workW2162053735

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2010Creating Cross‐Border Destinations: Interreg Programmes and Regionalisation in the Baltic Sea Area

2016Exploring visitor brand citizenship behavior: The case of the ‘MICE city Busan’, South Korea