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Mihalis Kavaratzis

16 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0001-5933-0651

Works

16 shown

The role of brand elements in destination branding

Journal of Destination Marketing & Management·2016·4 authors

185citations

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Environment and Planning A Economy and Space·2015·2 authors·Open access

397citations

Rethinking Place Branding

Springer eBooks·2014·3 authors·book

166citations

My city – my brand: the different roles of residents in place branding

Journal of Place Management and Development·2013·3 authors·Open access

591citations

The dynamics of place brands

Marketing Theory·2013·2 authors

753citations

Brands and Branding Geographies

Regional Studies·2012·1 author·other

16citations

From “necessary evil” to necessity: stakeholders' involvement in place branding

Journal of Place Management and Development·2012·1 author

389citations

Towards Effective Place Brand Management

Edward Elgar Publishing eBooks·2010·2 authors·book

149citations

Cities and their brands: Lessons from corporate branding

Place Branding and Public Diplomacy·2009·1 author

289citations

Place marketing: how did we get here and where are we going?

Journal of Place Management and Development·2008·2 authors

364citations

Beyond the logo: Brand management for cities

Journal of Brand Management·2007·2 authors

421citations

City Marketing: The Past, the Present and Some Unresolved Issues

Geography Compass·2007·1 author

167citations

Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

Cities·2006·2 authors

164citations

City branding: An effective assertion of identity or a transitory marketing trick?

Place Branding·2006·2 authors

431citations

Place Branding: A Review of Trends and Conceptual Models

The Marketing Review·2005·1 author

436citations

CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

Tijdschrift voor Economische en Sociale Geografie·2005·2 authors

771citations