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Cities and their brands: Lessons from corporate branding · Study

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ArticleCities and their brands: Lessons from corporate branding

Mihalis Kavaratzis2009

Article2009

Cities and their brands: Lessons from corporate branding

Mihalis Kavaratzis

289 citations·0/0 files stored·Place Branding and Public Diplomacy

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Diverse Aspects of Tourism Research Marketing and Advertising Strategies Business, Innovation, and Economy

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References

2004From city marketing to city branding: Towards a theoretical framework for developing city brands 2003Corporate brands: what are they? What of them?2003Bringing the corporation into corporate branding 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?2007Competitive Identity 2004Relational network brands: Towards a conceptual model of place brands 2006Corporate marketing 2001Are the strategic stars aligned for your corporate brand?

Cited by

2011How to catch a city? The concept and measurement of place brands 2013What about the ‘place’ in place marketing?2012Multiple stakeholders and multiple city brand meanings 2011Unfolding and configuring two decades of research and publications on place marketing and place branding 2016City branding research and practice: An integrative review 2017Brand New Images? Implications of Instagram Photography for Place Branding

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2016City branding research and practice: An integrative reviewarticle · 11 shared references 2011Putting city branding into practicearticle · 9 shared references 2019Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insightsarticle · 9 shared references 2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusionarticle · 7 shared references 2009Towards a service-dominant place marketing logicarticle · 7 shared references 2007City Marketing: The Past, the Present and Some Unresolved Issuesarticle · 7 shared references

Details

Year2009

Typearticle

Published2009-02-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations289

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/pb.2008.3

openalex_workW1581297040

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2017Is Old Gold? How Heritage “Sells” The University to Prospective Students

2014The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization