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Putting city branding into practice · Study

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ArticlePutting city branding into practice

Erik Braun2011

Article2011

Putting city branding into practice

198 citations·0/0 files stored·Journal of Brand Management

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Business, Innovation, and Economy Diverse Aspects of Tourism Research European Cultural and National Identity

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References

2000Marketing management: analysis. planning. implementation and control 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1998Governance as theory: five propositions 1973Marketing Management: Analysis, Planning and Control 1986Strategic Brand Concept-Image Management 2002Country as brand, product, and beyond: A place marketing and brand management perspective 2007Strategic Brand Management

Cited by

2016Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors 2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion 2014Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior 2013My place is not your place – different place brand knowledge by different target groups 2016The role of brand elements in destination branding

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Year2011

Typearticle

Published2011-10-14

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations198

Files0 public / 0

ShelfBusiness, Innovation, and Economy

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doi10.1057/bm.2011.55

openalex_workW1983459532

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2012The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

2017Questioning a “one size fits all” city brand

2014Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?