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Putting city branding into practice
16 references·16 citing·40 second hopsampled
Putting city branding into practice (2011)Putting city branding into practiceToward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…Strategic Brand Management (2007)Strategic Brand ManagementCITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)CITY BRANDING: AN EFFECTIVE A…Relational network brands: Towards a conceptual model of place brands (2004)Relational network brands: To…Managing Uncertainties in Networks (2004)Managing Uncertainties in Net…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Big Questions in Public Network Management Research (2001)Big Questions in Public Netwo…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing in the Network Economy (1999)Marketing in the Network Econ…Governance as theory: five propositions (1998)Governance as theory: five pr…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The relationship of reputation and credibility to brand success (1993)The relationship of reputatio…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Awareness of the Cittaslow Brand among Polish Urban Dwellers and Its Impact on the Sustainable Development of Cities (2023)Awareness of the Cittaslow Br…World city making by branding: insights from Cape Town and Johannesburg (2022)World city making by branding…Lighting Branding: (2020)Lighting Branding:Authenticity and luxury branding in a renewing Detroit landscape (2019)Authenticity and luxury brand…Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Reframing place promotion, pl…Questioning a “one size fits all” city brand (2017)Questioning a “one size fits …The role of brand elements in destination branding (2016)The role of brand elements in…Journal of Brand Management – Year end review 2016 (2016)Journal of Brand Management –…Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Branding the destination vers…The effectiveness of place brand communication (2014)The effectiveness of place br…Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? (2014)Place marketing and citizen p…Let them do the work: a participatory place branding approach (2014)Let them do the work: a parti…Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior (2014)Is satisfaction the key? The …My place is not your place – different place brand knowledge by different target groups (2013)My place is not your place – …The Influence of Stakeholder Involvement on The Effectiveness of Place Branding (2012)The Influence of Stakeholder …Rethinking the Connection Between Creative Clusters and City Branding: the Cultural Axis of Piraeus Street in Athens (2012)Rethinking the Connection Bet…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Foundations of social theory (1990)The fifth discipline, the art and practice of the learning organization (1991)Making democracy work: civic traditions in modern Italy (1993)Joined-up Government: A Survey (2003)Collaborative Public Management: Assessing What We Know and How We Know It (2006)Inside Collaborative Networks: Ten Lessons for Public Managers (2006)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Corporate brands: what are they? What of them? (2003)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate Reputation: The Definitional Landscape (2006)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)Governing the Commons: The Evolution of Institutions for Collective Action (1992)Making Democracy Work (1994)Governing the Hollow State (2000)Collaborative Governance in Theory and Practice (2007)Critical research on the governance of tourism and sustainability (2011)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Effect of a Market Orientation on Business Profitability (1990)Customer-based brand equity for a destination (2007)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1998Governance as theory: five propositions2,915 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2007Strategic Brand Management1,706 cited
  • 2001Big Questions in Public Network Management Research1,241 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 2004Managing Uncertainties in Networks984 cited
  • 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?771 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 1993The relationship of reputation and credibility to brand success656 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Toward a theory of brand co-creation with implications for brand governance584 cited
  • Cited by

    • 2016Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors323 cited
    • 2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion284 cited
    • 2014Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior233 cited
    • 2013My place is not your place – different place brand knowledge by different target groups195 cited
    • 2016The role of brand elements in destination branding185 cited
    • 2012The Influence of Stakeholder Involvement on The Effectiveness of Place Branding184 cited
    • 2017Questioning a “one size fits all” city brand184 cited
    • 2014Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?182 cited
    • 2014Let them do the work: a participatory place branding approach160 cited
    • 2014The effectiveness of place brand communication149 cited
    • 2012Rethinking the Connection Between Creative Clusters and City Branding: the Cultural Axis of Piraeus Street in Athens17 cited
    • 2016Journal of Brand Management – Year end review 201615 cited
    • 2019Authenticity and luxury branding in a renewing Detroit landscape14 cited
    • 2022World city making by branding: insights from Cape Town and Johannesburg12 cited
    • 2020Lighting Branding:7 cited
    • 2023Awareness of the Cittaslow Brand among Polish Urban Dwellers and Its Impact on the Sustainable Development of Cities6 cited