Exploring the inherent benefits of RFID and automated self-serve checkouts in a B2C environment

Alan David Smith

55 citations0/0 files storedInternational Journal of Business Information Systems

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Technology Adoption and User Behaviour Consumer Retail Behavior Studies RFID technology advancements

Abstract

Automated identification services such as RFID and self-serve checkouts that require many different technological components in order to successfully operate and be accepted in a B2C (Business-to-Customer) environment. In theory, using self-checkouts as a proxy for RFID applications allows for an investigation of potential consumers' acceptance of self-service technology to be determined when applied to a retail environment. In terms of factor analysis results, three independent constructs were found from the interval Likert-type and binary discrete variables from the questionnaire data. The three major constructs that were generated from the factor loadings, renamed based on the variables that loaded with loadings equal to greater than 0.5, included: positive experience, privacy and demographics, and acceptability of technology. The independent constructs of positive experience (t = 6.296, p = 0.000) and acceptability of technology (t = –2.478, p = 0.016) were the most important factors in predicting the frequency of use of such automated technologies in a retail grocery setting.

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References

2005For better or worse: Exploring multiple dimensions of place meaning 2003An extension of the technology acceptance model in an ERP implementation environment 2002Implementing successful self-service technologies 2002Effects of personal control on adoption of self‐service technology innovations 2003Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

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