Exploring m-commerce in terms of viability, growth and challenges

Abstract

The growth and use of m-commerce as an emerging technology has the potential to dramatically change the way consumers do business; hence m-commerce has enormous potential to be the dominant form of transactions. The benefits will be gradually introduced and will first be adopted by large companies, and early adopters look for value-added operation efficiencies and convenience, as proposed and empirically tested in this study. The industry needs to develop standard networks, platform and devices and also create reliability in the medium through which m-commerce will take place. From the empirical section of this paper, m-commerce has become more available and user friendly and is considered a pull market as reflected in increasingly positive attitudes towards the implication of such technology into routine decision-making tasks.

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