Investigating the effect of ecommerce on export development of rose water and essences

Abstract

There are some issues in marketing, supply and after-sales services for customers in global markets for production of rose water and essences extracts. Despite the fact that the products are genuine, there is a downward trend for the production of rose water and essences extracts in recent years. The present study aims to evaluate the identified structural barriers affecting exports of rose water and essences of Kashan to United Arabic Emirates. The population consisted of 77 managers of exporter companies in Kashan. Self-made questionnaire approved by supervisor to be valid and reliable, were distributed. The study tried to deliver a model for barriers to e-commerce in the context of Iran's rose water and essences extracts Export by examining different models of and studied in the field of electronic commerce and the application and advantages of systems based on it. The study also tried to identify current obstacles in the way of electronic commerce in export of rose water and essences extracts by using the questionnaire as an indicator in five-point Likert scale. There were three factors associated with the proposed model. Barriers to electronic commerce in export of rose water and essences extracts were determined in the order of priority as follows: 1) Problems and obstacles related to information infrastructure, 2) problems related to legislative, legal and secure infrastructure, 3) problems and obstacles to human, educational, cultural and behavioral infrastructure, 4) problems related to infrastructure of customs, trade and taxation, 5) internet problem, 6) Problems related to technical and hardware infrastructure, 7) Problems related to financial and software infrastructure.

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