Impact of the Establishment of E-Commerce on Export Performance of Companies in Guilan Province

Abstract

Export development in all countries is as an economic strategy that leads to balance its relative share of the world population and its relative share of global trade. Today, e-commerce and solutions of e-business has led to facilitate and expedite the export process. Effective use of the Internet is a low-cost way to enter the international markets for companies that intend to enter the field of export. The research method was descriptive survey and questionnaire that its questions were adjusted to fit the variables discussed in this study.The statistical population included export companies in Guilan Province in 1393, of which there are over 17 companies.As the number of people who make up society is limited, research sample size on the basis of Cochran formula is at least 133.To analyze the data, SPSS, and Pearson correlation and linear regression analysis simple methods was used in order to determine the relationship between variables and the effect of the independent variable on the dependent variable. The results of correlation analysis showed a positive impact of e-commerce effective factors (managerial, organizational, cost, technological, cultural, environmental, market) on Export performance of firms.The regression analysis showed that among the seven predictor variable, variables of management, market, organizational, environmental, technological, cultural and cost are the best predictors of export performance DOI: 10.5901/mjss.2016.v7n2s1p526

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