Article2012

Tattoo and the Self

Jung Mee Mun · Kristy A. Janigo · Kim K. P. Johnson

45 citations0/0 files storedClothing and Textiles Research Journal

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Tattoo and Body Piercing Complications Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

There has been an increase in the numbers of women getting tattoos. The purpose of this study was to better understand tattooed women focusing on how having a tattoo influenced both self perceptions and subsequent behaviors. Our study was guided by three research questions: (1) What meaning do women assign to their tattoos and to what extent were these meanings dynamic? (2) What changes in self perception did women attribute to their being tattooed? (3) What changes in behavior did women attribute to their being tattooed? In-depth interviews of thirty tattooed women served as our data. Tattoos held several meanings for participants including connection to self, life events, relationships, and spirituality. Tattoos were closely related to some aspect of the self (82%). For some participants the meaning changed over time (61%). The act of obtaining tattoos resulted in a change in how participants viewed themselves and their behavior.

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References

1956The Presentation of Self in Everyday Life.1998Qualitative inquiry and research design: choosing among five traditions.2023The Presentation of Self in Everyday Life 1994Phenomenological research methods 2020Modernity and Self-Identity: Self and Society in the Late Modern Age 1993Modernity and Self-Identity: Self and Society in the Late Modern Age.1982Psychological perspectives on the self 1995Subcultures of Consumption: An Ethnography of the New Bikers

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2017“My Body is My Journal, and My Tattoos are My Story”: South African Psychology Students’ Reflections on Tattoo Practices 2020Mastectomy tattoos: An emerging alternative for reclaiming self 2017Painted Bodies: Representing the Self and Reclaiming the Body through Tattoos 2019Cathartic Ink: A Qualitative Examination of Tattoo Motivations for Survivors of Sexual Trauma 2016Understanding tattooing from an occupational science perspective 2023

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