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Determinants of relationship quality: An artificial neural network analysis · Study

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ArticleDeterminants of relationship quality: An artificial neural network analysis

David Bejou1996

Article1996

Determinants of relationship quality: An artificial neural network analysis

David Bejou · Barry Wray · Thomas N. Ingram

307 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1979A Paradigm for Developing Better Measures of Marketing Constructs 1987Developing Buyer-Seller Relationships 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople 1987Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

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2020Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience 2010When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation 2000A customer‐service worker relationship model 2006Are key account relationships different? Empirical results on supplier strategies and customer reactions 2003

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1994Buyer‐seller relationships: A conceptual model and empirical investigationarticle · 8 shared references 1998Trust, ethics and relationship satisfactionarticle · 7 shared references 2009The moderating role of switching barriers on customer loyalty in the life insurance industryarticle · 7 shared references 2000Forming Service Relationships with Hotel Business Travelers: The Critical Attributes to Improve Retentionarticle · 7 shared references 2000Corporate‐customer satisfaction in the banking industry of Singaporearticle · 7 shared references 2002Antecedents and consequences of relationship quality in hotel industryarticle · 6 shared references

Details

Year1996

Typearticle

Published1996-06-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations307

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0148-2963(95)00100-x

openalex_workW2164346103

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Adaptive Selling Behavior Revisited: An Empirical Examination of Learning Orientation, Sales Performance, and Job Satisfaction

2001Customer relationships with service personnel: do we measure closeness, quality or strength?

2016Enhancing customer relationships with retail service brands

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