Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions

Anthony D. Miyazaki · Sandeep Krishnamurthy

253 citations0/0 files storedJournal of Consumer Affairs

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Privacy, Security, and Data Protection Digital Marketing and Social Media Digitalization, Law, and Regulation

Abstract

The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer‐related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy policies in an effort to determine the ability of seal of approval program participation to act as a valid cue to a firm's stated privacy practices. The second and third studies are experiments designed to ascertain how online firm participation in Internet seal of approval programs affects consumers. Implications for consumer policy are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 253 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing 1970Information and Consumer Behavior 1999Building consumer trust online 1999Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation 2001Consumer Perceptions of Privacy and Security Risks for Online Shopping 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping

Cited by

2005Teenagers' Perceptions of Online Privacy and Coping Behaviors: A Risk–Benefit Appraisal Approach 2006Effects of Site, Vendor, and Consumer Characteristics on Web Site Trust and Disclosure 2007Promotingi‐Safety: Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior 2015The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern 2008

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.