The Formation of Market-Level Expectations and Its Covariates

Eugene W. Anderson · Linda Court Salisbury

116 citations0/0 files storedJournal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

A formal model of market-level expectations is developed and used to identify testable hypotheses. The empirical findings indicate that market-level expectations are more adaptive in nature than previously thought. The study also provides the first systematic investigation of cross-industry variation in the formation of market-level expectations. Several factors, including advertising, word-of-mouth, market growth, and purchase frequency, are found to have a significant moderating influence on the adaptation rate. Finally, we find that market-level expectations adjust faster when perceived quality declines, suggesting that negativity biases manifest at a macrolevel—a phenomenon that has not been previously observed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 116 citations exist upstream.

References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1970Information and Consumer Behavior 1961The Economics of Information 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings 1993The Antecedents and Consequences of Customer Satisfaction for Firms 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1973Free Competition and the Optimal Amount of Fraud

Cited by

2011Electronic word-of-mouth: Challenges and opportunities 2008An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales 2013Determinants of E-WOM Influence: The Role of Consumers' Internet Experience 2017Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE 2010A new understanding of satisfaction model in e‐re‐purchase situation

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.