Electronic word-of-mouth: Challenges and opportunities

Mohammad Reza Jalilvand · Sharif Shekarchizadeh Esfahani · Neda Samiei

271 citations0/0 files storedProcedia Computer Science

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Knowledge Management and Sharing

Abstract

Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of WOM. This paper describes online interpersonal influence or electronic word of mouth (eWOM) because it plays a significant role in consumer purchase decisions.

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1994A Dynamic Theory of Organizational Knowledge Creation 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1969A New Product Growth for Model Consumer Durables 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1976A New Product Growth Model for Consumer Durables 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

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2021Social commerce: Factors affecting customer repurchase and word-of-mouth intentions 2015The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image 2013Determinants of E-WOM Influence: The Role of Consumers' Internet Experience 2016Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image 2016A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management

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