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Electronic word-of-mouth: Challenges and opportunities
16 references·16 citing·41 second hopsampled
Electronic word-of-mouth: Challenges and opportunities (2011)Electronic word-of-mouth: Challenges and …Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Informational Influence in Or…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…A Dynamic Theory of Organizational Knowledge Creation (1994)A Dynamic Theory of Organizat…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia (2025)The mediating effect of custo…Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust (2024)Sustaining organizational cus…Social commerce: Factors affecting customer repurchase and word-of-mouth intentions (2021)Social commerce: Factors affe…Silver lining of envy on social media? The relationships between post content, envy type, and purchase intentions (2018)Silver lining of envy on soci…Customer Experience in Online Shopping: A Structural Modeling Approach (2018)Customer Experience in Online…Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry (2018)Brand Prestige and the Mediat…Factors Influencing Consumers Intention for Online Grocery Shopping – A Proposed Framework (2017)Factors Influencing Consumers…Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers (2017)Examining the mediating effec…Antecedents of word of mouth behaviour among female grocery shoppers in Iran (2017)Antecedents of word of mouth …Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts (2016)Why tourists choose Airbnb: A…Examining the link between word of mouth and brand equity: A study on international fast food restaurants in Malaysia (2016)Examining the link between wo…Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image (2016)Analyzing the influence of el…A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management (2016)A Review of Research on Elect…The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015)The Impact of Perceived e-WOM…Dynamic process model of mass effects on travel demand (2013)Dynamic process model of mass…Determinants of E-WOM Influence: The Role of Consumers' Internet Experience (2013)Determinants of E-WOM Influen…Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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References

  • 1994A Dynamic Theory of Organizational Knowledge Creation17,793 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited

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  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2003Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption1,600 cited
  • Cited by

    • 2021Social commerce: Factors affecting customer repurchase and word-of-mouth intentions263 cited
    • 2015The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image238 cited
    • 2013Determinants of E-WOM Influence: The Role of Consumers' Internet Experience204 cited
    • 2016Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image152 cited
    • 2016A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management151 cited
    • 2017Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers122 cited
    • 2018Silver lining of envy on social media? The relationships between post content, envy type, and purchase intentions71 cited
    • 2018Customer Experience in Online Shopping: A Structural Modeling Approach57 cited
    • 2016Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts45 cited
    • 2024Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust41 cited
    • 2017Antecedents of word of mouth behaviour among female grocery shoppers in Iran31 cited
    • 2017Factors Influencing Consumers Intention for Online Grocery Shopping – A Proposed Framework27 cited
    • 2018Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry23 cited
    • 2016Examining the link between word of mouth and brand equity: A study on international fast food restaurants in Malaysia22 cited
    • 2025The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia21 cited
    • 2013Dynamic process model of mass effects on travel demand18 cited