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Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS
13 references·8 citing·45 second hop
Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS (2007)Practice Prize Report—Quantifying and Imp…Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006)Promotion Profitability for a…Promotion Effect on Endogenous Consumption (2005)Promotion Effect on Endogenou…The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods (2004)The Determinants of Pre- and …Do Promotions Benefit Manufacturers, Retailers, or Both? (2004)Do Promotions Benefit Manufac…Decomposing the Sales Promotion Bump with Store Data (2004)Decomposing the Sales Promoti…An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)An Empirical Analysis of Dete…Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)Is 75% of the Sales Promotion…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …An Implemented System for Improving Promotion Productivity Using Store Scanner Data (1993)An Implemented System for Imp…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Market competition and pricing strategies in retail supply chains (2020)Market competition and pricin…Interpretable machine learning for demand modeling with high-dimensional data using Gradient Boosting Machines and Shapley values (2020)Interpretable machine learnin…Evaluating the Effectiveness of Retailer-Themed Super Saver Events (2019)Evaluating the Effectiveness …On consumer choice patterns and the net impact of feature promotions (2018)On consumer choice patterns a…The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? (2015)The battle for health and bea…Brand competition in fashion e-commerce (2015)Brand competition in fashion …Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects (2012)Effective Marketing Science A…Marketing Engineering: Models that Connect with Practice (2008)Marketing Engineering: Models…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Mental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Mental Accounting and Consumer Choice (2008)What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model (2018)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004)Own-Brand and Cross-Brand Retail Pass-Through (2005)The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions (2008)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis (1989)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)The theory and practice of econometrics (1986)Price-Induced Patterns of Competition (1989)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Does Online Information Drive Offline Revenues? (2010)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior (2010)The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior (2011)Retail forecasting: Research and practice (2019)Specification Tests in Econometrics (1978)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Price dispersion on the internet: A review and directions for future research (2004)The Roles of Channel-Category Associations and Geodemographics in Channel Patronage (2004)Supermarket Pricing Strategies (2008)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking (2003)Sales promotions and food consumption (2009)The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs (2012)Consumer behavior and marketing action (1981)The Buying Impulse (1987)Normative Influences on Impulsive Buying Behavior (1995)The impact of brand equity and the hedonic level of products on consumer stock-out reactions (2005)Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy238 cited
  • 2004Decomposing the Sales Promotion Bump with Store Data237 cited
  • 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is232 cited
  • 2006Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics186 cited
  • 2005Promotion Effect on Endogenous Consumption165 cited
  • 2004The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods151 cited
  • 1996Promotional Elasticities and Category Characteristics132 cited
  • 1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data131 cited

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  • 2020Interpretable machine learning for demand modeling with high-dimensional data using Gradient Boosting Machines and Shapley values43 cited

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  • 2015The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?26 cited
  • 2015Brand competition in fashion e-commerce20 cited
  • 2019Evaluating the Effectiveness of Retailer-Themed Super Saver Events18 cited
  • 2018On consumer choice patterns and the net impact of feature promotions13 cited
  • 2008Marketing Engineering: Models that Connect with Practice12 cited
  • 2012Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects8 cited
  • 2020Market competition and pricing strategies in retail supply chains8 cited