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Cross‐cultural challenges in product placement
16 references·11 citing·44 second hop
Cross‐cultural challenges in product placement (2011)Cross‐cultural challenges in product plac…The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research (2006)The Horizontal/Vertical Disti…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising (2005)LESSONS FROM THE RICH AND FAM…The many dimensions of culture (2004)The many dimensions of cultureWhen More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students (2002)The Effects of Marketing Educ…Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies (1999)Antecedents, Consequences, an…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Why Media Matter: Toward a Ri…Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Beyond individualism/collectivism: New cultural dimensions of values. (1994)Beyond individualism/collecti…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Toward a universal psychological structure of human values. (1987)Toward a universal psychologi…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…The Cultural Relativity of Organizational Practices and Theories (1983)The Cultural Relativity of Or…Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies (2021)Investigating the influence o…Marka Farkındalığı İle Satın Alma Niyeti Arasındaki İlişki Bağlamında Televizyon Dizilerinde Ürün Yerleştirme (2020)Marka Farkındalığı İle Satın …Brand Placement in a Movie Song and its Impact on Brand Equity (2020)Brand Placement in a Movie So…Binge-watching (Netflix) product placement: A content analysis on different product placements in Netflix originals vs. non-Netflix originals, and drama vs. comedy shows (2020)Binge-watching (Netflix) prod…Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015 (2018)Brand placements: prevalence …Influence of Product Placements in Films and Television on consumers Brand Awareness (2017)Influence of Product Placemen…Consumer reactions to paid versus unpaid brand name placement in song lyrics (2017)Consumer reactions to paid ve…Young consumers’ responses to suspected covert and overt blog marketing (2015)Young consumers’ responses to…I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA (2013)I Saw it in the Movies, But D…Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland (2013)Attitudes toward Product Plac…Product Placement as a Rising Marketing Communication Activity: An Assessment on Television Serials (2012)Product Placement as a Rising…Culture's Consequences: International Differences in Work-Related Values. 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References

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  • 1987Toward a universal psychological structure of human values.3,798 cited
  • 1983The Cultural Relativity of Organizational Practices and Theories3,144 cited
  • 1994Beyond individualism/collectivism: New cultural dimensions of values.2,403 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 2004The many dimensions of culture492 cited
  • 1999Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies414 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 1997Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media356 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
  • 2005LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

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327 cited
  • 2006The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research282 cited
  • 2002The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students280 cited
  • Cited by

    • 2015Young consumers’ responses to suspected covert and overt blog marketing117 cited
    • 2020Brand Placement in a Movie Song and its Impact on Brand Equity23 cited
    • 2017Influence of Product Placements in Films and Television on consumers Brand Awareness19 cited
    • 2020Binge-watching (Netflix) product placement: A content analysis on different product placements in Netflix originals vs. non-Netflix originals, and drama vs. comedy shows17 cited
    • 2017Consumer reactions to paid versus unpaid brand name placement in song lyrics14 cited
    • 2012Product Placement as a Rising Marketing Communication Activity: An Assessment on Television Serials14 cited
    • 2021Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies13 cited
    • 2013I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA11 cited
    • 2013Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland10 cited
    • 2020Marka Farkındalığı İle Satın Alma Niyeti Arasındaki İlişki Bağlamında Televizyon Dizilerinde Ürün Yerleştirme9 cited
    • 2018Brand placements: prevalence and characteristics in Bollywood movies, 1995-20158 cited