References

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• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2004Decisions from Experience and the Effect of Rare Events in Risky Choice1,657 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 2008Lacking Control Increases Illusory Pattern Perception1,117 cited
• 2003Small feedback‐based decisions and their limited correspondence to description‐based decisions736 cited
• 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP573 cited
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• 2005On Adaptation, Maximization, and Reinforcement Learning Among Cognitive Strategies.475 cited
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• 1994