Design guidelines for mobile information and entertainment services

Elisabeth A. M. van de Kar · Carleen F. Maitland · Uta Wehn · Harry Bouwman

24 citations0/0 files storedInternational Conference on Electronic Commerce

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Service and Product Innovation Information Technology Governance and Strategy Digital Platforms and Economics

Abstract

The mobile telecommunications industry is undergoing rapid change, which is increasing the interdependency of firms in the sector. Mobile information and entertainment services will be delivered through inter-organizational networks of firms. This means the problems of service design must be resolved in the context of a complex value network. To shed light on these problems we present a case study of a ringtone service and from this develop guidelines for the design of similar services.

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2011Business model requirements and challenges in the mobile telecommunication sector 2004Customer and Network Value of Mobile Services: Balancing Requirements and Strategic Interests 2007The Effects of Mobile Service Quality and Technology Compatibility on Users’ Perceived Playfulness 2004Balancing Requirements For Customer Value Of Mobile Services

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