SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
What factors influence Vietnamese students’ choice of university?
12 references·7 citing·44 second hop
What factors influence Vietnamese students’ choice of university? (2015)What factors influence Vietnamese student…The Impact of Social Marketing Strategies on the Information Seeking Behaviors of College Students (2011)The Impact of Social Marketin…Marketing for Higher Education: A Relationship Marketing Approach (2008)Marketing for Higher Educatio…A new higher education marketing mix: the 7Ps for MBA marketing (2008)A new higher education market…Research Methods in Education (2007)Research Methods in EducationUniversities in a competitive global marketplace (2006)Universities in a competitive…The impact of facilities on student choice of university (2003)The impact of facilities on s…International marketing of British education: research on the students’ perception and the UK market penetration (2003)International marketing of Br…Social Surveys (2002)Social SurveysSample size in factor analysis. (1999)Sample size in factor analysi…Measuring communication impact for university advertising materials (1999)Measuring communication impac…Factors influencing the college choice decisions of graduate students (1995)Factors influencing the colle…NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER (1990)NEW MARKETING LITANY: FOUR PS…The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University (2020)The Influence of Marketing Mi…The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions (2020)The influence of course exper…Information Seeking Behaviour of Undergraduates about Higher Educational Opportunities in Sri Lanka: Online or Offline? (2020)Information Seeking Behaviour…Understanding high school students use of choice factors and word-of-mouth information sources in university selection (2019)Understanding high school stu…Modelling trade-offs in students’ choice set when determining universities (2019)Modelling trade-offs in stude…Structural Equation Model of Factors Influencing Students to Major in Architecture, Engineering, and Construction (2018)Structural Equation Model of …MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI (2018)MINAT PEMILIHAN PERGURUAN TIN…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Marketing Research: An Applied Approach (2000)Specific remedy for specific problem: measuring service quality in South African higher education (2009)Utilizing the brand ecosystem framework in designing branding strategies for higher education (2011)University brand equity: an empirical investigation of its dimensions (2014)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)Higher Education: Handbook of Theory and Research (2007)Dimensions driving business student satisfaction in higher education (2015)University choice: what do we know, what don’t we know and what do we still need to find out? (2015)Making Relationship Marketing Operational (1994)Strategic Marketing for Educational Institutions (1995)What is strategy (2000)Brand harmonization in the international higher education market (2007)An empirical model of international student satisfaction (2009)Vocational education in Indonesia: History, development, opportunities, and challenges (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Customer retention management processes (2006)Marketing your university on social media: a content analysis of Facebook post types and formats (2018)Alternative Ways of Assessing Model Fit (1992)Power analysis and determination of sample size for covariance structure modeling. (1996)Evaluating the use of exploratory factor analysis in psychological research. (1999)To Parcel or Not to Parcel: Exploring the Question, Weighing the Merits (2002)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)The Modern American College (1981)Journal of higher education (1996)INTERCOLLEGIATE ATHLETICS AND STUDENT COLLEGE CHOICE: Exploring the Impact of Championship Seasons on Undergraduate Applications (1998)Decision‐Making Behaviour of Potential Higher Education Students (1999)An Integrated Model of Application, Admission, Enrollment, and Financial Aid (2006)Likert scales: how to (ab)use them (2004)Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources (2006)Un sistema de clasificación de los diseños de investigación en psicología (2013)The 4S Web-Marketing Mix model (2002)Marketing mix, customer value, and customer loyalty in social commerce (2017)Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Trust in Risk Regulation: Cause or Consequence of the Acceptability of GM Food? (2005)Development of the Sleep Quality Scale (2006)Service quality in a higher education context: an integrated model (2012)
this work references cited by second hop

References

  • 2007Research Methods in Education23,507 cited
  • 1999Sample size in factor analysis.5,487 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 2002Social Surveys733 cited
  • 2003The impact of facilities on student choice of university433 cited
  • 2003International marketing of British education: research on the students’ perception and the UK market penetration418 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 1995Factors influencing the college choice decisions of graduate students240 cited
  • 2008Marketing for Higher Education: A Relationship Marketing Approach227 cited
  • 1990NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER216 cited
  • 1999Measuring communication impact for university advertising materials77 cited
  • 2011The Impact of Social Marketing Strategies on the Information Seeking Behaviors of College Students20 cited

Cited by

  • 2019Understanding high school students use of choice factors and word-of-mouth information sources in university selection80 cited
  • 2020The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions54 cited
  • 2020

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University
18 cited
  • 2018Structural Equation Model of Factors Influencing Students to Major in Architecture, Engineering, and Construction14 cited
  • 2019Modelling trade-offs in students’ choice set when determining universities13 cited
  • 2018MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI10 cited
  • 2020Information Seeking Behaviour of Undergraduates about Higher Educational Opportunities in Sri Lanka: Online or Offline?1 cited