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Coordination of advertising in supply chain management with cooperating manufacturer and retailers
0 references·3 citing·11 second hop
Coordination of advertising in supply chain management with cooperating manufacturer and retailers (2011)Coordination of advertising in supply cha…Resale or agency: pricing strategy for advance selling in a supply chain considering consumers’ loss aversion (2021)Resale or agency: pricing str…A Dynamic Stackelberg Game of Supply Chain for a Corporate Social Responsibility (2017)A Dynamic Stackelberg Game of…Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (2014)Game theoretic analysis of pr…Price Competition in a Channel Structure with a Common Retailer (1991)Price competition in a duopoly common retailer channel (1996)Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Incentive mechanisms for price and advertising coordination in dynamic marketing channels (2017)A Three-Dimensional Conceptual Model of Corporate Performance (1979)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)How corporate social responsibility is defined: an analysis of 37 definitions (2006)Circular economy: Joint dynamic pricing and recycling investments (2021)Prospect Theory: An Analysis of Decision under Risk (1979)Handbooks in operations research and management science (1989)Supply Chain Coordination with Contracts (2003)
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  • 2014Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer25 cited
  • 2017A Dynamic Stackelberg Game of Supply Chain for a Corporate Social Responsibility22 cited
  • 2021Resale or agency: pricing strategy for advance selling in a supply chain considering consumers’ loss aversion21 cited

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